Driving Corporate Innovation: Design Thinking vs. Customer Development
By Steve Blank
#startups #innovation #product #customer #customerdevelopment #designthinking
This is a great article from the creator of the Customer Development Process Steve Blank, where he explains in a clear an straight way the differences between two of the most widely used methodologies for driving innovation in a business.
This is great because one expert, the inventor of one of this methodologies, explains the differences and best use scenarios for both of them.
From the article here are the lesson learned:
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But, don't settle for just this summary, go and read the full article and its complementary videos here:
https://steveblank.com/2014/07/30/driving-corporate-innovation-design-thinking-customer-development/
So, if you are part of a startup or have a technological product and are looking for who to sell it to, customer development could be your best option.
And if you are part of an established profitable business, Design Thinking might be better for you.
Choose wisely and I wish you much success.