The Future Of Marketing Requires A New Business Model, Not New Tactics
#marketing #customerexperience #customerdevelopment
In this great article on https://www.forbes.com/, Mathew Sweezey share with Us a new paradigm for marketing, which looks really interesting and well thought, here are some bits of this idea:
- "That new scope of marketing has everything to do with customer experience. It's not just making a product and trying to convince your customers to buy it. It starts with a better understanding of what your customers actually want and using that insight to inform what you're making in the first place."
- "Marketers must also follow a business model where they not only own the task of ensuring a holistic and consistent customer experience across the entire customer lifecycle but where those insights guide what is being sold as well as what it is being delivered. The end product may be the same, but the economic outcomes are vastly different."
- "Now consumers are buying experiences, where the products are only a small part of the total. Those businesses who can grasp this idea, and shift their idea of marketing to the owners and sustainers of the experience are poised to reap the rewards of the early adopters.."
If I understood correctly, a new, and may be better approach to marketing is to link the customers with the product which best fit their needs and inform them why.
You should read the entire article here:
Photo by rawpixel on Unsplash
