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Erick Ikki Lopez
En 2019-05-11 11:21:52
Difference between Marketing, PR, Advertising and Branding.
 

 #marketing  #branding #publicrelations #advertising
 
Erick Ikki Lopez
En 2017-04-17 07:56:20
#life #money  #vida #dinero #proposito #felicidad
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Erick Ikki Lopez
En 2018-01-28 16:43:38

 You Need a Personal Brand. Here's How You Build One.

#brand #branding #personalbrand


When people Google you, what will they find?


"One of the most important aspects of starting a company or career is building your personal brand. That's because your reputation is a crucial part of doing business, both online and offline. Here are some reasons why it's essential to have a personal brand."


  • Building trust
  • Making better connections
  • Increasing content visibility


Read more in Entrepreneur:


https://www.entrepreneur.com/article/298259


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Erick Ikki Lopez
En 2018-07-18 13:34:44

Want to build a brand? Make one great product


#brand #branding #product #marketing #development


By Andy Dunn


A good article on focusing for build a awesome product and  from that  reputable a brand.


Some pearls I grab from this article:


  • A lot of brands don’t make it, because in the process of trying to get many things right, they don’t get anything right. Why are they in such a hurry?
  • Consumers think about items. Designers and merchants and founders think about one-stop shops. That kind of thinking may lead you to a no-stop shop.
  • If you’re not careful, the mentality of you wanting them to buy everything from you could lead to them buying nothing from you.
  • Make one thing great. Get one thing right. That earns you the right to go from product one to product two.
  • It takes time. It can take focus on a single product for years to build a brand or a company, which makes the logic of launching with all kinds of products even more confounding.
  • Even if you make two great items right out the gates, just by having two you make it harder for the customer to know what job to hire you for

Here is the full article, enjoy.



https://pando.com/2013/12/25/want-to-build-a-brand-make-one-great-product/


Photo by Sean Patrick Murphy on Unsplash


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